Description

Plan C is a public health information campaign on abortion pill access. Since 2015, Plan C has led the way in normalizing self-directed abortion care: actively increasing awareness of this safe and effective method and how people are directly accessing them from all states. Plan C’s comprehensive Guide to Pills indexes sources of pills through both mainstream and alternate routes, as well as FAQs and free and confidential support hotlines, all in support of safe self-directed options despite bans to care. As a creative campaign, Plan C works with creators, brands and media and builds cross-sector partnerships to educate the public and make the method more known and available, all from a justice lens.

Mission

Plan C operates under a future vision of over the counter access: disentangling the method from politics and moving agency over abortion back to the individual.